RSS feedReputation Management
DIY Reputation Management
By Reputation Management
Controlling or managing search rank for your own name is fairly easy for an SEO (search engine optimizer), but what can the average person do? Below I outline a number of free, quick, easy and effective ways to populate the first page of results for your name. I highly recommend people start creating content for their name now as it will be much more difficult after waiting for someone else with your name to muddy the search results to spur you to action.
1) Create a Reputation Management Blog Even if you build just a one-page site using your name on a free blog network, you can quickly use your blog to create pages about yourself and link to other pages you are going to create on this list. Use your name in the blog name. 
Estimated time to complete: 10 minutes Free Options: Blogger (blogspot), WordPress, LiveJournal
2) Create a Reputation Management Wiki Several wiki platforms have done a great job of creating publishing tools that are even easier to use than most blog technology. Though wikis are best suited for group collaboration, the will also work well helping you link to your blog and other pages. Use your name in the wiki name. 
Estimated time to complete: 10 minutes Free Options: Wetpaint, Wikia Wikia
3) Register your Reputation Management domain If you are lucky enough to have [insertyourname].com (or .net, .org, .info) available, snatch them up. The small fee is well worth it even if you don’t actively build a site using it because, at the very least, you are preventing your competition (other people with your name, or people who don’t like you) from ranking high for your name. Even better, use your domain for the site or wiki you are going to create.
Estimated time to complete: 5 minutes Cheap Options: GoDaddy
4) LinkedIn Reputation Management: Set up a LinkedIn profile and make it publicly available. Add background info like education, employment history, awards or certification (or anything else you are proud of). Add links to your other sites/pages. 
Estimated time to complete: 5-10 minutes
5) Jobster Reputation Management: Some people are a little shocked when they find out their profile shows up in search. Not you, because you want it to! Create a jobster account, allow it to be publicly available, fill out a little employment info, answer a couple questions, but write it keeping in mind that your current employer could come across it. 
Estimated time to complete: 5 minutes
6) Myspace Reputation Management pages tend to show up in search as well. Though Myspace has probably ruined more people’s reputations than helped, you will create a clean Myspace page for your name and, if you feel the urge, put the racy stuff on a different profile. 
Estimated time to complete: 5 minutes
7) Flickr Reputation Management accounts and images have a great chance of showing up in the engines, especially for image searches. Creat an account, upload a few photos you like and label them with your name. 
Estimated time to complete: 10 minutes
Comment on Popular Reputation Management Post’s: Sometimes I see a commenter’s name show up in search. Find a popular blogger site or newspaper site that allows comments, and find a post that you feel comfortable commenting on. Use your real name for the name field. Try this on a couple sites. Estimated time to complete: 5 minutes
9) Employer Site If your employer features profiles on their website, ask them to add one for you. If not, talk them into it or author a post on their blog (if they have one). Estimated time to complete: 5-30 minutes, depending on your company
10) Join a Forum Do a search for a forum that you might want to participate on. For example, if you are into guitar, you should search for “guitar forum.” If it looks like a place where it would be easy for you to make five or six posts, then sign up and use your name for your profile name. Make your five posts and fill out your profile page with information about you and use your name at least once in the profile description. Estimated time to complete: 15 minutes
*Disclosure: I work for Wetpaint, but honestly believe their wiki solution is the best option
In the future, Facebook might also be an option. They recently allowed profiles set to public to be crawled, but they are showing logged-out status of your profile, which is basically your name and picture right now. Eventually, I believe, Facebook will open it up to show your full public profile (probably in ‘08).
Keep in mind, Google usually only shows two results for any one site. That’s why I have you contributing on multiple sites. A couple more tips:
- If you ever receive a great interview or bio online, link to it from your sites.
- For online activity that you don’t want to be associated with your name, use a nickname or “handle” that is completely different from your real name.
- If you have stiffer competition for your name, you may need to spend more time building out and linking to the various options I list above.
Other Reputation Management options:
a) Wikipedia If you have a strong brand you can list your company in the Wikipedia online encyclopedia. Estimated time to complete: 30-45 minutes, depending on your company
b) Press Releases Press releases do well in news search, and if you point a few links at them it could also help them outrank other pages. PRWeb is popular. Estimated time to complete: 30-45 minutes, depending on your company
c) Writing Articles This is another easy way to create content that is highly relevant to your brand or name at places like Article City. Estimated time to complete: 60 minutes, depending on your company
Please email recommendations to improve this page to reputationprofessor@gmail.com
Remove Slander, Libel, Defamation through Reputation Management
Reputation Management Basics
By Reputation Management
User generated content has transformed the way we as consumers research the products and businesses we are going to spend our money on. We can see read reviews and opinions from people who have already made the purchase, helping us to make an informed choice that was never before possible.
The internet is a democracy where free speech is championed, everyone can give their opinion as long as they have a computer and access to the internet. A larger percentage of people than ever before are active users on social networking sites and communities such as Facebook, MySpace, Trip Advisor and consumer forums.
Reputations can be damaged by by blogs, forums, un-favorable articles, disgruntled employees, websites or other online footprint damage, it can even be generated by mistake by your employees revealing sensitive information that was never intended for the public domain. Some reputation damage is not just created by disgruntled consumers, but actually created by your competitors looking to bad mouth your name. This can have huge implications as often these comments and opinions will rank very highly in the search engines. It has even been reported that if a surfer sees a negative search below the official website then they are 70% more likely to click the negative result.
The anonymity of the internet has meant people have been more forthright in their opinions than in the past when newspapers and similar media where held accountable for what their journalists wrote with fear of liable and slander lawsuits keeping the majority of things written to be based on fact.
Reputation management is all about alerting to and tracking of newly generated content and then dealing with anything inappropriate. It is good practice to know what people are saying about you, any gossip or how your products and services are being received. Reputation management is beneficial to businesses, individuals, charities, celebrities and organisations.
Small Businesses
Particularly at risk from negative online publicity are smaller scale and family run businesses. Often these companies will rely heavily on word of mouth and good will between customers and have a much smaller customer base. Family run businesses will have worked tirelessly to create a good reputation for themselves over the years and yet can be blissfully unaware of the damage being done to the business via negative opinions and comments.
A good example of this is a small family run hotel that had seen a decline in the number of new bookings. Although regular users of the internet, the owners of the business were not active on the well known and influential vacation website trip advisor and as such had not been aware of the negative comments and reviews being posted on this prominent site. It actually transpired that a competing hotel in the area had created various aliases to post fabricated, negative reviews that completely outnumbered the genuine reviews and was causing the drop off in new bookings.
If protecting your image and brand online is important to you, you should seek a reputation management expert who will have experience in all the areas of concern and also give you an indication of your current online reputation as well as giving you an reputation management plan.
|
Specialists in reputation management and http://www.crisis-management.co.uk Article Source: http://EzineArticles.com/?expert=Matt_Betts |
Reputation Management
By Reputation Management
Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.
Reputation management has come into wide use with the advent of widespread computing. This is evidenced by a recent front page story in the Washington Post featuring several online reputation management firms. Reputation management systems use various predefined criteria for processing complex data to report reputation. However, these systems only facilitate and automate some aspects the process of determining trustworthiness. This process is central to all kinds of human interaction, including interpersonal relationships, international diplomacy, stock markets, and sports.
The classic example of reputation management is the small town. Population is small and interactions between members frequent; most interactions are face-to-face and positively identified — that is, there is no question who said or did what. Reputation accrues not only throughout one’s lifetime, but is passed down to one’s offspring; one’s individual reputation depends both on one’s own actions and one’s inherited reputation.
There are generally few formal mechanisms to manage this implicit reputation.Implicit Reputation is the accumulated reputation one gets in a small town from previous actions. The town diner and barber shop serve as forums for exchange of gossip, in which community members’ reputations are discussed (implicit reputation), often in frank terms. Outstanding members may receive small, symbolic awards or titles, but these are mere confirmations of general knowledge.
RSS