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DIY Reputation Management
By Reputation Management
Controlling or managing search rank for your own name is fairly easy for an SEO (search engine optimizer), but what can the average person do? Below I outline a number of free, quick, easy and effective ways to populate the first page of results for your name. I highly recommend people start creating content for their name now as it will be much more difficult after waiting for someone else with your name to muddy the search results to spur you to action.
1) Create a Reputation Management Blog Even if you build just a one-page site using your name on a free blog network, you can quickly use your blog to create pages about yourself and link to other pages you are going to create on this list. Use your name in the blog name. 
Estimated time to complete: 10 minutes Free Options: Blogger (blogspot), WordPress, LiveJournal
2) Create a Reputation Management Wiki Several wiki platforms have done a great job of creating publishing tools that are even easier to use than most blog technology. Though wikis are best suited for group collaboration, the will also work well helping you link to your blog and other pages. Use your name in the wiki name. 
Estimated time to complete: 10 minutes Free Options: Wetpaint, Wikia Wikia
3) Register your Reputation Management domain If you are lucky enough to have [insertyourname].com (or .net, .org, .info) available, snatch them up. The small fee is well worth it even if you don’t actively build a site using it because, at the very least, you are preventing your competition (other people with your name, or people who don’t like you) from ranking high for your name. Even better, use your domain for the site or wiki you are going to create.
Estimated time to complete: 5 minutes Cheap Options: GoDaddy
4) LinkedIn Reputation Management: Set up a LinkedIn profile and make it publicly available. Add background info like education, employment history, awards or certification (or anything else you are proud of). Add links to your other sites/pages. 
Estimated time to complete: 5-10 minutes
5) Jobster Reputation Management: Some people are a little shocked when they find out their profile shows up in search. Not you, because you want it to! Create a jobster account, allow it to be publicly available, fill out a little employment info, answer a couple questions, but write it keeping in mind that your current employer could come across it. 
Estimated time to complete: 5 minutes
6) Myspace Reputation Management pages tend to show up in search as well. Though Myspace has probably ruined more people’s reputations than helped, you will create a clean Myspace page for your name and, if you feel the urge, put the racy stuff on a different profile. 
Estimated time to complete: 5 minutes
7) Flickr Reputation Management accounts and images have a great chance of showing up in the engines, especially for image searches. Creat an account, upload a few photos you like and label them with your name. 
Estimated time to complete: 10 minutes
Comment on Popular Reputation Management Post’s: Sometimes I see a commenter’s name show up in search. Find a popular blogger site or newspaper site that allows comments, and find a post that you feel comfortable commenting on. Use your real name for the name field. Try this on a couple sites. Estimated time to complete: 5 minutes
9) Employer Site If your employer features profiles on their website, ask them to add one for you. If not, talk them into it or author a post on their blog (if they have one). Estimated time to complete: 5-30 minutes, depending on your company
10) Join a Forum Do a search for a forum that you might want to participate on. For example, if you are into guitar, you should search for “guitar forum.” If it looks like a place where it would be easy for you to make five or six posts, then sign up and use your name for your profile name. Make your five posts and fill out your profile page with information about you and use your name at least once in the profile description. Estimated time to complete: 15 minutes
*Disclosure: I work for Wetpaint, but honestly believe their wiki solution is the best option
In the future, Facebook might also be an option. They recently allowed profiles set to public to be crawled, but they are showing logged-out status of your profile, which is basically your name and picture right now. Eventually, I believe, Facebook will open it up to show your full public profile (probably in ‘08).
Keep in mind, Google usually only shows two results for any one site. That’s why I have you contributing on multiple sites. A couple more tips:
- If you ever receive a great interview or bio online, link to it from your sites.
- For online activity that you don’t want to be associated with your name, use a nickname or “handle” that is completely different from your real name.
- If you have stiffer competition for your name, you may need to spend more time building out and linking to the various options I list above.
Other Reputation Management options:
a) Wikipedia If you have a strong brand you can list your company in the Wikipedia online encyclopedia. Estimated time to complete: 30-45 minutes, depending on your company
b) Press Releases Press releases do well in news search, and if you point a few links at them it could also help them outrank other pages. PRWeb is popular. Estimated time to complete: 30-45 minutes, depending on your company
c) Writing Articles This is another easy way to create content that is highly relevant to your brand or name at places like Article City. Estimated time to complete: 60 minutes, depending on your company
Please email recommendations to improve this page to reputationprofessor@gmail.com
Remove Slander, Libel, Defamation through Reputation Management
Defamation And Slander On The Internet
By Reputation Management
Author: Nicolas D
As social networking sites and internet blogs continue to increase in both popularity and use, the opportunities for defamatory and libelous actions increase proportionally. Defamation, sometimes called “defamation of character”, is spoken or written words that falsely and negatively reflect on a living person’s reputation. Slander is generally spoken defamation, while ‘libel’ is written. Blogs or social networks in which defamatory statements are written or recorded present several potential sources of liability and recovery for the person whose character was defamed. In cases where the defamation is proved, damages are presumed and often enforced with liberality.
Operators of blogs are generally immune from liability for defamatory statements posted on their websites, as long as they did not contribute to the posting. In 2003, the Ninth Circuit Court of Appeals ruled that a listserv moderator and operator of a website which allegedly published defamatory statements provided by a third party was eligible for immunity under the Communications Decency Act (CDA). Batzel v. Smith, 2003 US App.LEXIS 12736 (9th Cir. 2003). However, if the online service provider plays an active role in soliciting information from users that leads to the defamatory act, the operator may not be protected by the safe harbor provisions of the CDA. In Carafano v. Metrosplash.com, Inc., a federal court ruled on the application of the safe harbor of the Communications Decency Act (CDA). The defendant in that case operated a matchmaking website known matchmaker.com. As part of its service, the defendant collected profiles of singles based on an extensive questionnaire. The plaintiff sued Metrosplash because of a false profile of her which an unknown user had posted to the website. The court ruled that by creating the extensive questionnaire, Metrosplash played an active role in developing the information that had been posted. Furthermore, the court ruled that Metrosplash was an information content provider and thus not eligible for the CDA’s safe harbor provided to ” interactive computer services.” Carafano v. Metrosplash.com, Inc., Case No. CV 01-0018 DT (CWx) C.D. Cal. 2002) (subsequently reversed by appeals court). While operators of blogs and services are generally immune from such liability, the more active the service is with its member’s, the greater the likelihood of potential liability as a publisher of defamatory materials.
Another potential source of liability is the person who actually posted the defamatory materials. As with more general defamatory statements or materials, a poster can be held personally liable for anything posted which reflects falsely and negatively on a living person’s reputation. Posting false and explicit claims regarding a person will generally be held as defamatory for purposes of liability. However, other issues arise concerning the anonymity of the person posting the information, and if known, the jurisdiction in which they are subject.
Jurisdictional issues may arise in situations where the poster had no reason to expect that the effect of the posting would be felt in a certain jurisdiction. However, in defamation cases jurisdictional disputes are liberally ruled upon in favor of the victim. In Griffis v. Luban, the Minnesota court of appeals ruled that Alabama had jurisdiction over a Minnesota defendant who posted defamatory messages on the Internet. The defendant repeatedly posted messages on an Internet newsgroup attacking the plaintiff’s professional credentials. The plaintiff initially obtained a $25,000.00 default judgment in Alabama, which she was seeking to enforce in Minnesota. The Minnesota court ruled that the Alabama court had properly exercised jurisdiction because the effects of the messages were felt in Alabama and that the defendant should have expected that she would be sued there. An important factor in the ruling was that she had actual knowledge of the effect of the defamatory statements on the Defendant. Therefore, the Minnesota court enforced the $25,000.00 default judgment. Griffis v. Luban, 633 N.W. 2d 548 (Minn Ct. App. 2001).
However, there are cases where courts have refused to allow the exercise of personal jurisdiction based on defamatory statements. In a Pennsylvania case, the court refused to exercise jurisdiction over a New York defendant who had posted defamatory comments about a defendant on an offshore betting website. The court held that since the comments were not specifically directed at Pennsylvania, the court could not exercise personal jurisdiction over the defendant. English Sports Betting, Inc. v. Tostigan, C.A. No. 01-2202 (E.D. Pa. 2002).
The problems with bringing defamatory actions based on internet postings largely lie in proving that the defendant actually made the posting. If that connection can be made, a much stronger case can be presented and jurisdictional issues can be tackled. An attorney who is experienced in cyberlaw and internet cases can improve your chances in prevailing in any such case. Without the help of an attorney who can find and connect the evidence, most internet defamation cases will fail for lack of evidentiary sources and experience.
Defamation And Slander On The Internet
Protection from Internet Slander and Defamation.
By Reputation Management
Brighten your reputation management image: Online reputation management is the buzz and can be successfully done with the help of SERM. By providing better ranking of pro-brand sites and lowering the ranks of negative sites you achieve better identity management through SERM.
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Protection from Internet Slander and Defamation
Online Internet Defamation and Slander
By Reputation Management
Another potential source of liability is the person who actually posted the defamatory materials. As with more general defamatory statements or materials, a poster can be held personally liable for anything posted which reflects falsely and negatively on a living person’s reputation. Posting false and explicit claims regarding a person will generally be held as defamatory for purposes of liability. However, other issues arise concerning the anonymity of the person posting the information, and if known, the jurisdiction in which they are subject.
Jurisdictional issues may arise in situations where the poster had no reason to expect that the effect of the posting would be felt in a certain jurisdiction. However, in defamation cases jurisdictional disputes are liberally ruled upon in favor of the victim. In Griffis v. Luban, the Minnesota court of appeals ruled that Alabama had jurisdiction over a Minnesota defendant who posted defamatory messages on the Internet. The defendant repeatedly posted messages on an Internet newsgroup attacking the plaintiff’s professional credentials. The plaintiff initially obtained a $25,000.00 default judgment in Alabama, which she was seeking to enforce in Minnesota. The Minnesota court ruled that the Alabama court had properly exercised jurisdiction because the effects of the messages were felt in Alabama and that the defendant should have expected that she would be sued there. An important factor in the ruling was that she had actual knowledge of the effect of the defamatory statements on the Defendant. Therefore, the Minnesota court enforced the $25,000.00 default judgment. Griffis v. Luban, 633 N.W. 2d 548 (Minn Ct. App. 2001).
However, there are cases where courts have refused to allow the exercise of personal jurisdiction based on defamatory statements. In a Pennsylvania case, the court refused to exercise jurisdiction over a New York defendant who had posted defamatory comments about a defendant on an offshore betting website. The court held that since the comments were not specifically directed at Pennsylvania, the court could not exercise personal jurisdiction over the defendant. English Sports Betting, Inc. v. Tostigan, C.A. No. 01-2202 (E.D. Pa. 2002).
The problems with bringing defamatory actions based on internet postings largely lie in proving that the defendant actually made the posting. If that connection can be made, a much stronger case can be presented and jurisdictional issues can be tackled. An attorney who is experienced in cyberlaw and internet cases can improve your chances in prevailing in any such case. Without the help of an attorney who can find and connect the evidence, most internet defamation cases will fail for lack of evidentiary sources and experience.
Brand Reputation Management, Defamation, Internet Defamation, Internet Libel, Internet Reputation Management, Internet Slander, Libel, Online Defamation, Online Identity Management (OIM), Online Libel, Online Reputation Management, Online Slander, Removal of Online, Reputation Monitoring, Search Engine Reputation Management, Slander.
Internet Reputation Management
By Reputation Management
Author: SEOJoe
Online reputation management is a developing field that encompasses public relations and search engine optimization.
Consumers go online to make buying decisions. When they research brands using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. This information can be found in search engine results. Members of the public such as competitors, and ex-employees can take part in the online conversation which can adversely affect the brand reputation.
Online reputation management is a field that involves the monitoring of online conversation, and the action undertaken, to improved brand reputation within search engine results.
These components are extremely crucial in order to successfully marketing your website online. We the right Online Marketing firm, you company can see exponential growth with a highly satisfactory ROI. The most rewarding side effect of online marketing is the brand recognition that comes with your campaign. The actually campaign effectiveness can be tracked in terms of dollars through ROI calculations. However, this is a short term. The long term benefit of a well executed online marketing campaign will positively affect your brand. This is priceless!
Brand Reputation Management, Defamation, Internet Defamation, Internet Libel, Internet Reputation Management, Internet Slander, Libel, Online Defamation, Online Identity Management (OIM), Online Libel, Online Reputation Management, Online Slander, Removal of Online, Reputation Monitoring, Search Engine Reputation Management, Slander.
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