By Dave Daniels, Kissimmee, Florida
Never has it been more important to understand the power of having, maintaining and developing a strong online presence. Never has a simple Google search been able to tell us more about a person, who they are, what they do, and why they matter. We no longer need just to worry about what people see and hear about us face-to-face but we also need to consider our digital presence.
It’s no wonder that Brand Management is stepping up to deliver significant online opportunities. The career shrewd are now thinking of themselves as products and using reputations that get them noticed.
Why it is Important
Celebrities have it, businesses have it, sports stars have it. We aren’t talking about the latest game box or scandal, we are talking brand. Think Donald Trump, Oprah Winfrey, Google.
Brand Management is the relationships an individual has with its public online and offline. How others feel about your professional brand determines whether or not they want to have a business relationship with you.
Brand Management for Professionals has come of age. No longer is it solely a marketing discipline, confined to managing the promotion of products. Today, professional Brand management is also a skill of self promotion. People want to proactively differentiate themselves from their competition.
Professional Brand Management creates a point of distinction. It helps you stand apart from the crowd. No two grains of sand are exactly alike and no two personal brands are exactly alike.
It’s all about You
Your Brand Management is all about who you are and how you are perceived in the market. Everything about you, from the way you look and how your voice sounds to what you drive, speaks something about you.
In marketing Brand Management is about working on your personal style, positioning and uniqueness to create a valued brand. This can help you to build your reputation as an expert in your field and to develop trusting relationships with your stakeholders.
Whether its a professional brand or that of a product or service, the value of a reputation is in the promise that it makes. A good reputation can help a customer recall positive experiences and emotions which influence how people behave towards you. For the individual, this means that its important to create Professional Brand Management that will deliver on the expectations of the customer.
If you do not take control of your own Reputation, then somebody else will. And unless its a highly paid consultant with your interests at heart then its time for you to start thinking about Brand Management.
Brand Management takes key branding principles and applies them to individuals. This gives those individuals a considerable edge and can differentiate them from the competition for qualified leads, jobs and promotion.
Custom strategies involving Web design, Link building, Positive reviews, Viral marketing, Social media, Video, Article, Newsletter, Press release creation and implementation. Please contact us and we will provide you with a package tailored to your needs.
• More than 80 percent of executive and corporate recruiters research job candidates online, and 43 percent say they have turned down job seekers because of what they found, according to a study released August 2008 by ExecuNet.
• Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. (”Web users and web community,” Rubicon Consulting, Inc. October 2008)
• 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews. (Kudzu.com survey of 600 users, December 2008)
• Almost two-thirds (62%) of consumers read consumer-written product reviews on the Internet. (Deloitte & Touche, September 2007)
• When asked what sources of information they are “very likely” to consult before making a decision about their entertainment options, 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%). (Marketing Sherpa, July 2007)
• Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact. (Deloitte & Touche, September 2007)
• 74% agree-including 14% who strongly agree-that they choose companies and brands based on what others say online about their customer service experiences, the survey shows. (Society for New Communications Research, May 2008)
• More than eight in ten (82%) of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche, September 2007)