A few years ago, all a business had to worry about was his reputation that was passed on by word of mouth. However, all businesses have most recently come under attack with online reviews.
Online reviews are like a double edged sword; they can make or break your business. Studies reveal that about 80 percent of clients evaluate providers online: bottom line, they trust reviews. If you have great reviews, that’s good news for you but even the best reputation could be damaged by a few rogue reviews. This could lead to immediate harm in terms of referrals and customers coming into your business.
You obviously do not have the time to keep up with your website which is understandable. However, you cannot ignore the fact that you do have an online presence; and a disappointed client or even worse a competitor could post malicious reviews that will damage the reputation you have established through years of hard work.
Reputation Marketing is vital part of your business and in this digital era, we recommend that you hire a Orlando Reputation Marketing company to manage and maintain your property.
Do You Know What Your Customers Say About You?
Do you know what people out there are saying about you?
If you are not sure on how to answer this question, try answering the following questions:
- When was the last time you reviewed your web content?
- Do have someone managing your online reputation?
- Do you keep track of what your clients review?
- When was the last time you Googled yourself or your business?
Now, if none of the above resonates well, you could be in trouble. Plus, you may not even be aware of it. If you thought word of mouth travels fast, try online reviews. One horrible review could go viral in seconds and what started out as a good day, may end in disarray as more appointments get cancelled. Having reputation marketing in Orlando, FL is not a waste of money; you might want to think about the pros and cons of your reputation marketing style and that of a dedicated service provider.
You need to be proactive as opposed to being reactive in terms of your online reputation. Proactive reputation marketing can be compared with prevention is better than cure!
What You Need To Know About Orlando Reputation Marketing
Many people have the wrong opinion of reputation management. This is understandable, considering that it has been used to redeem companies that obviously had questionable practices.
However, you need to understand that a good reputation is very easy to tarnish online.
While you cannot control negative reviews, you can:
- Control the content being published by you
- Create a positive reputation amidst the negative reviews
If you just searched your name online and are dismayed by the negative reviews you just found, no need to worry. Misinformation is not a new thing on the web. The good news is that it’s never too late to correct and reverse the effects. Reputation marketing in Orlando, FL could use a wide array of methods to restore your good name.