Corporate Reputation Management

Online Reputation Management is a terrible thing to lose

Posted by Deon Binneman
Please pass this on to all the PR and Medisa lecturers, they may find this provocative.
Online Reputation a terrible thing to lose
What has JCI, SARFU, Exxon, Thor Chemicals, Bill Clinton and Michael Jackson got in common? Their reputation got shattered by a single act of indiscretion. Reputations that were painstakingly built over [...]


Corporate Reputation Management

CEO Concerns About Internet Identity Reputation Management Impact On Corporate Reputation Not Translating Into Action
Only 11 Percent of Corporate Chiefs Regularly Check the Internet to Find Out What Is Being Said About Their Companies.
Corporate CEOs are acknowledging the Internet’s impact on their corporate reputation, according to an annual survey conducted by Yankelovich Partners on behalf [...]


MBA Students Lack Training in Corporate Reputation Management, PRSA Says

NEW YORK — Public Relations Society of America
–As Business Leaders Are Increasingly Being Held Responsible for the Reputation of Their Companies, New Study Finds That Few Leading U.S. Business Schools Have Needed Courses; Public Relations Leaders Offer to Help B-Schools Prepare Students for Real World Challenges.
At a time when corporate reputations are more significant than [...]