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Online Reputation Management – Branding, Insurance, or Blind-Luck?
By Reputation Management
Author: Barry Hurd
In today’s world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different options to voice viewpoints and concerns against a company. If you haven’t done it already, start understanding how to use tools to monitor social media and take proactive steps to keep your business in working order.
Your second option is to ask the simple question:
Can this happen to me?
Yep it sure can.
As a case example, I pulled a local article from Washington CEO Magazine on the Top 100 Companies to work for in 2007. I pulled some of the names off the list and did a quick query in Google. Here are some of the headlines I found on the proper names of the “Top 100 companies:
Result 7 – Zillow – Google Headline “How Good are Zillow’s Estimates?”
“Zillow came within 5% of the price in a third of the transactions studied by The Journal. It was more than 25% off target on 11% of them. In 34 of the 1,000 transactions, Zillow was off by more than 50%.”
Our view: If you are a user or an investor of Zillow, you’ve more than likely been exposed to this article and several like it. How does it make someone feel that the Wall Street Journal (considered to be one of the most respectable news sources) is saying Zillow zestimates are 50% off?
Result 6 – Comcast – Google Headline “A Comcast Technician Sleeping on My Couch” A Comcast cable technician came to replace a cable modem and fell asleep while waiting for the customer service group. As of this article it was viewed: 1,219,303 times! (At 58 seconds long, that is A LOT of bad reviews for Comcast.) It had 714 comments.
Our View: Holy smokes Batman. 1,219,303 views! I don’t know any company that wouldn’t suffer a marginal impact to marketing, sales, and customer service numbers when a million different people have watched how lackluster Comcast support is.
Result 3 – Spokane Federal Credit Union Review – Citysearch Review – “I had an account with Spokane Federal for many years and I was never really that impressed, they pretty much just took care of what I needed and nothing more, overall I would say that they met, not exceeded my expectations”
Our View: Even though Spokane Federal Credit Union has plenty of coverage, it would be easy to bump off a lack-luster review saying they are nothing but mediocre.
Result 3 – Zango - PC Hell: Zango Removal Instructions – “Zango is a entertainment site with free access to videos, music, games, and other downloads. The site is free to all users, but is paid for by advertisements. Visitors are presented with an end user license agreement that they accept before downloading any content.”
Our View: Here is a Desktop Software company that has hordes of people using Zango gaming software, and every time someone Google’s their name you get “PC Hell – Zango Removal Instructions” thrown at you. If I bought a desktop system that had them pre-installed on it, you can bet that I would remove it in a heartbeat. I don’t need some casual gaming platform slowing down my PC while I need to number crunch my data or send an important e-mail.
It doesn’t make a difference of who you are (how big, or how little), this can happen to you.
It happens to Comcast and Zillow.
It also happens to the little guys.
If you look at this problem from a strictly numbers point of view, Comcast buys it’s own keyword of “comcast” from Google so that it can keep company branding and results at the top of Google. If I were to buy that keyword, it would cost roughly $1.25 per click, and there are 5500 estimated clicks per day on it (that is a daily budget of $6000 to $8000 per day on that keyword).
If Comcast is paying only $.25 per visitor for that keyword- imagine that those 1,219,303 video views cost Comcast a minimum of $250k in lost “clicks”, not counting how many customer service problems and public relations issues it causes.
Eliminate Rip Off Report Postings
By Reputation Management
Eliminating complaints involves search engine marketing and optimization. Using proprietary systems, we repair, revise, enhance and eliminate Rip Off Report complaints and postings from search engine results. If you, your business, a friend or associate are receiving destructive and disparaging Rip Off Report complaints causing loss of revenue or embarrassment, contact us to find out how we can help.
In addition to disgruntled employees and consumers, companies may face Rip Off Report postings by environmental or other activist groups seeking to promote their political causes. There are many examples of these types of Web sites.
What is Rip Off Report ?
Rip Off Report is a consumer rights activist website with the stated purpose of giving consumers a voice in disputes. Aggrieved individuals are asked to submit their grievance at Rip Off Report , and, those statements are posted online with the expectation that public exposure will apply pressure to the targeted businesses. The administrator of Rip Off Report reports, solicits descriptions of scams and poor customer service claims and publishes those reports as examples of corporate fraud.
Are the Complaints Legitimate?
Unfortunately, the good intention of Rip Off Report can lead to controversy. Rip Off Report can’t verify negative consumer postings are legitimate. In some cases the postings use false contact information or fake names when making reports.
Is there a problem?
There are many criminals and business competitors reporting fake complaints at Rip Off Report about their business competitors and rivals for the purpose of threatening and damaging competitors good will. Many companies are suffering from fake reports published at Rip Off Report by their rivals and competitors with bad intentions to damage their trade mark, cause business loss and hurt their good will.
Annoying someone via the Internet including email is a federal crime. Penalties for posting annoying messages without disclosing your identity include stiff fines and prison.
Eliminate Pissed Consumer Postings
By Reputation Management
Eliminating complaints involves search engine marketing and optimization. Using proprietary systems, we repair, revise, enhance and eliminate Pissed Consumer complaints and postings from search engine results. If you, your business, a friend or associate are receiving destructive and disparaging Pissed Consumer complaints causing loss of revenue or embarrassment, contact us to find out how we can help.
In addition to disgruntled employees and consumers, companies may face Pissed Consumer postings by environmental or other activist groups seeking to promote their political causes. There are many examples of these types of Web sites.
What is Pissed Consumer ?
Pissed Consumer is a consumer rights activist website with the stated purpose of giving consumers a voice in disputes. Aggrieved individuals are asked to submit their grievance at Pissed Consumer , and, those statements are posted online with the expectation that public exposure will apply pressure to the targeted businesses. The administrator of Pissed Consumer reports, solicits descriptions of scams and poor customer service claims and publishes those reports as examples of corporate fraud.
Are the Complaints Legitimate?
Unfortunately, the good intention of Pissed Consumer can lead to controversy. Pissed Consumer can’t verify negative consumer postings are legitimate. In some cases the postings use false contact information or fake names when making reports.
Is there a problem?
There are many criminals and business competitors reporting fake complaints at Pissed Consumer about their business competitors and rivals for the purpose of threatening and damaging competitors good will. Many companies are suffering from fake reports published at Pissed Consumer by their rivals and competitors with bad intentions to damage their trade mark, cause business loss and hurt their good will.
Annoying someone via the Internet including email is a federal crime. Penalties for posting annoying messages without disclosing your identity include stiff fines and prison.
Eliminate Complaints Station Postings
By Reputation Management
Eliminating complaints involves search engine marketing and optimization. Using proprietary systems, we repair, revise, enhance and eliminate Complaints Station complaints and postings from search engine results. If you, your business, a friend or associate are receiving destructive and disparaging Complaints Station complaints causing loss of revenue or embarrassment, contact us to find out how we can help.
In addition to disgruntled employees and consumers, companies may face Complaints Station postings by environmental or other activist groups seeking to promote their political causes. There are many examples of these types of Web sites.
What is Complaints Station ?
Complaints Station is a consumer rights activist website with the stated purpose of giving consumers a voice in disputes. Aggrieved individuals are asked to submit their grievance at Complaints Station , and, those statements are posted online with the expectation that public exposure will apply pressure to the targeted businesses. The administrator of Complaints Station reports, solicits descriptions of scams and poor customer service claims and publishes those reports as examples of corporate fraud.
Are the Complaints Legitimate?
Unfortunately, the good intention of Complaints Station can lead to controversy. Complaints Station can’t verify negative consumer postings are legitimate. In some cases the postings use false contact information or fake names when making reports.
Is there a problem?
There are many criminals and business competitors reporting fake complaints at Complaints Station about their business competitors and rivals for the purpose of threatening and damaging competitors good will. Many companies are suffering from fake reports published at Complaints Station by their rivals and competitors with bad intentions to damage their trade mark, cause business loss and hurt their good will.
Annoying someone via the Internet including email is a federal crime. Penalties for posting annoying messages without disclosing your identity include stiff fines and prison.
Eliminate The Gripe Postings
By Reputation Management
Eliminating complaints involves search engine marketing and optimization. Using proprietary systems, we repair, revise, enhance and eliminate The Gripe complaints and postings from search engine results. If you, your business, a friend or associate are receiving destructive and disparaging The Gripe complaints causing loss of revenue or embarrassment, contact us to find out how we can help.
In addition to disgruntled employees and consumers, companies may face The Gripe postings by environmental or other activist groups seeking to promote their political causes. There are many examples of these types of Web sites.
What is The Gripe ?
The Gripe is a consumer rights activist website with the stated purpose of giving consumers a voice in disputes. Aggrieved individuals are asked to submit their grievance at The Gripe , and, those statements are posted online with the expectation that public exposure will apply pressure to the targeted businesses. The administrator of The Gripe reports, solicits descriptions of scams and poor customer service claims and publishes those reports as examples of corporate fraud.
Are the Complaints Legitimate?
Unfortunately, the good intention of The Gripe can lead to controversy. The Gripe can’t verify negative consumer postings are legitimate. In some cases the postings use false contact information or fake names when making reports.
Is there a problem?
There are many criminals and business competitors reporting fake complaints at The Gripe about their business competitors and rivals for the purpose of threatening and damaging competitors good will. Many companies are suffering from fake reports published at The Gripe by their rivals and competitors with bad intentions to damage their trade mark, cause business loss and hurt their good will.
Annoying someone via the Internet including email is a federal crime. Penalties for posting annoying messages without disclosing your identity include stiff fines and prison.
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