Author Archive
What’s Online Reputation Management?
Author: Nicola Nelson
So, you spend time, money and effort ensuring the reputation of your company is exactly what you want it to be. But, have you considered your online reputation?
Online Reputation Management is becoming a buzz phrase in the online world as companies realise the damage that can be done to their reputation at the [...]
Online Internet Defamation and Slander
Defamation And Slander On The Internet
By Nicholas Deleault
As social networking sites and internet blogs continue to increase in both popularity and use, the opportunities for defamatory and libelous actions increase proportionally. Defamation, sometimes called “defamation of character”, is spoken or written words that falsely and negatively reflect on a living person’s reputation. Slander is generally [...]
Church’s reputation for transparency takes a hit
Anglican Journal, by Leanne Larmondin
IN THE END, it will probably amount to a small black mark on the church’s reputation for transparency. Management at General Synod, the Anglican Church of Canada’s national office in Toronto, last summer commissioned a report on the state of the Anglican Book Centre, the church’s retail and publishing arm. Concerned [...]
Internet Reputation Management
Author: SEOJoe
Online reputation management is a developing field that encompasses public relations and search engine optimization.
Consumers go online to make buying decisions. When they research brands using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. [...]
Reputation Branding Is Not Just For Products, Brand Yourself
Author: Todd Ash
Authentic personal branding: Most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity.
Everyone has a Personal Brand but most [...]