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Reputation Management Monitoring
By Reputation Management
We offer Comprehensive, Automated Reputation Management Monitoring. Free resources are listed below.
Monitor what is being said about you or your company and protect yourself.
Search engine reputation is the the feeling a web surfer takes away when querying a search engine for a name, product, or service, regardless of whether the surfer clicks on any results.
Free Reputation Management Monitoring
While paying for monitoring can be very effective, individuals can use free tools to monitor their reputation online. Below is a number of free, quick, easy and effective approaches to monitor results for your name.
Google Alerts for Reputation Management – You can configure Google Alerts by different areas: News; Blogs; Web search results; Google Groups.
RSS for Reputation Management – Create a folder in your RSS reader for reputation monitoring feeds. Create custom RSS feeds based on keywords: Technorati.com, Feedster.com, Google.com/blogsearch, Google News, Blogpulse.com, MSN Spaces, MSN News Yahoo! News, MSN News. Filter the feeds into one RSS Reader for easy monitoring options using Newsgator, Google Reader or Bloglines.
Create your own Reputation Management Search Engine -Rollyo.com can track sites that do not offer RSS feeds for keywords such as Consumerist, Complaints.com, Better Business Bureau, RipOffReport, PlanetFeedback and ComplaintCenter.
Monitor This – Monitor This allows you to monitor keywords across dozens of search engine feeds at the same time.
Reputation Management Key Words and Phrases – Not sure what keywords to track? Use Google Keywords Tool for ideas.
Technorati - One of the great search systems for bloggers is Technorati, which has a Watchlist feature. *Temporarily unavailable.
Reputation Management URL Monitoring – WatchThatPage, UpdatePatrol, and WebSite-Watcher monitor URLs.
Whois - Research the background of bloggers and web site owners using domain name search tools such as Whois.sc.
TinEye - TinEye is a reverse image search engine. You can submit an image to TinEye to find out where it came from, how it is being used,or if modified versions of the image exist. TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata.
Yahoo Alerts – Similar to Google Alerts, Yahoo Alerts sends you an alert whenever your keyword pops up in a search. It gives you’re the option of receiving alerts by Yahoo Messenger or even via SMS.
Rapleaf.com – By creating an account with Rapleaf you can discover information about yourself that is available on the internet and manage your internet footprint.
Social Mention – Social Mention is a free tracking tool that allows you to easily track what people are saying about you across the web and social media landscape in real-time. It monitors 80+ social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, Google and sends you a daily update.
Yacktrack Chatter - YackTrack Chatter is a keyword search for social media sites. This allows you to see “chatter” on various sites that talk about your keyword.
Filtrbox – Filtrbox allows you to see what others are saying about you on Twitter, social networks, blogs and online news outlets.
Forums and message boards can host conversations about your company. Sites such as Boardtracker.com will keep an eye on popular forums and alert you by RSS if you are mentioned in a thread.
BackTweets.com - A search engine for Twitter. See who is tweeting your links and more. Sign up for email alerts of new findings.
Addictomatic.com - Different than the others, you type in a keyword, topic or phrase and it searches the top blogs, news sites, Google, Technorati, Ask, YouTube, Flickr, Digg, Topix and others. Personalized results page to bookmark with everything related to your topic.
AlertRank.com - A better way to organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format of what it finds.
Twazzup.com - Another Twitter search engine.
SiteMention.com - Type in your url and find out what’s being said about you. The results returned are gathered from Google Blog Search, Twitter, FriendFeed, YouTube, MySpace, Digg, Delicious and many more.
Brandwatch.net - This service tracks your brands, companies, even the competition. Sign up for free weekly updates on any brand. Their detailed reports break down what sites like you, your most talked about features, weekly summary of all blogs and forum activity.
SocialMention.com/alerts - Just like Google Alerts but for social media. Enter your phrase to be notified of new findings. Searches blogs, microblogs like Twitter, bookmarks, comments, events, images, news, videos and more.
BlogPulse.com - A search engine that searches just for data posted to blogs. Enter your keyword, hit submit and off it goes to gather results.
BackType.com - They index millions of conversations from social networks, blogs and other social media.
Free Internet Search Engine Reputation Management Monitoring
DMCA Takedown Notice
By Reputation Management
We can assist with various letters to search engines and webmasters as part of a Reputation Management Campaign. If you wish to contact search engines directly their addresses are below.
DMCA Notification Sample
December 21, 2012
Sender Information:
Joe the Plumber
Boring, OR, 85012, USA
Recipient Information:
User Support
Google, Inc.
Mountain View, CA, 94043, USA
Sent via: REGISTERED MAIL
Re: www.complaint-website-bs.com
Dear User Support:
I represent Joe the Plumber, in connection with the protection of its intellectual property. The above-referenced website/s are infringing the copyright of Joe the Plumber.
This following statement is made in accordance with the Digital Millennium Copyright Act (“DMCA”), 17 U.S.C. §512(c)(3)(A):
1. There are two copyrighted works which have been infringed:
a. A drawing owned by Joe the Plumber; and,
b. A quote from Mr. I. B. Bad that begins with “blah, blah, blah” owned by Joe the Plumber.
The infringing material is located at www.complaint-website-bs.com and at www.I-ruined-your-life-haha.com
3. Use of this material by the operator of the above-referenced website is not authorized by Joe the Plumber.
4. I declare under penalty of perjury that the foregoing statements are accurate and that I am authorized to act on behalf of Joe the Plumber, the owner of the exclusive right to the copyrights.
Pursuant to the DMCA, please remove links to the infringing website upon receipt of this notice.
Thank you for your prompt attention to this matter.
Sincerely,
Joe the Plumber [signature]
cc:
Mr. Dimitri Iam Shyster, Lawsuit Attorney
Disclaimer: This reputation management information is not the same as legal advice — the application of law to an individual’s specific circumstances. We recommend you consult a lawyer for a form that would be appropriate to your particular situation.
Yahoo DMCA Notice
Daniel Dougherty
c/o Yahoo! Inc.
701 First Avenue
Sunnyvale, CA 94089
Phone: (408) 349-5080
Fax: (408) 349-7821
Email: copyright@yahoo-inc.com
Google DMCA Notice
Google, Inc.
Attn: User Support, DMCA Complaints
1600 Amphitheatre Parkway
Mountain View, CA 94043
Fax Number: (650) 618-2649
AskJeeves DMCA Notice
Ask Jeeves, Inc.
Attention: General Counsel
5858 Horton Street, Suite 350
Emeryville, CA 94608 USA
Fax: (510) 985-7507
Email: CopyrightAgent@askjeeves.com
Bing DMCA Notice
Microsoft Corporation c/o M. Skelton
One Microsoft Way
Redmond, WA 98052
Fax: (425) 936-7329
Email: dmcaagnt@microsoft.com
For Google Digital Millennium Copyright Act visit http://www.google.com/dmca.html
Stop Online Copyright Infringement With A DMCA Complaint
By Reputation Management
How To Stop Online Copyright Infringement With A DMCA Complaint
In 1998, the Digital Millennium Copyright Act became a U.S. law. This controversial legislation was designed to bring copyright law in line with developing technologies and to afford protection to rights in the Internet environment.
Though vast in scope, one particular area of DMCA is of special interest to those who are suffering from an online copyright infringement. It stems from the “Safe Harbor Provisions” in Section 512 of the law.
In basic terms, the DMCA provides hosts of websites with a form of immunity from lawsuits stemming from copyright infringements that occur on “their” sites.
A host actually stores the data that comprises a website. Most people do not host their own sites and rely upon a host company to do the job. You can think of it in terms of an apartment owner.
The owner of the building (the host) rents out apartments (server space for websites) to tenants (webmasters).
The DMCA allows the landlord to avoid being held responsible for what tenants are doing in their individual apartments so long as they take appropriate action when notified of wrongdoing.
The Safe Harbor Provisions of the DMCA allow individuals to provide that notice to the host.
Thus, if you are being victimized by someone who is infringing upon your copyrights, you can advise the host of the problem and the host is then obligated to take down the offending content.
However, you can’t just pick up the phone, call a host and demand that material be removed. Well, you can, but the host is under no obligation to listen to you.
The host will only be obligated to take action if you supply them with an appropriately structured DMCA “take down” complaint.
The law provides exactly what must be included in such a complaint. We’ve supplied a sample DMCA complaint in the Appendices of this text for additional guidance.
At a minimum, a valid DMCA complaint must contain the following:
* Detailed description of the copyrighted work that was allegedly infringed upon, in the form of the original URL of the image, text, or page or other information that can specify the copyrighted work.
* Detailed identification of the material, with enough information to locate the material. This includes what actions were taken in finding the material to the direct link to the infringing web page.
* Information to allow the Xanga Abuse team to contact you directly (Email address is preferred.)
* A statement that you in good faith believe that use of the copyrighted material is not authorized by the copyright owner, its agent, or the law.
* A sworn statement, made under penalty of perjury, that the information given is accurate and that you are authorized to act on behalf of the copyright holder or owner of an exclusive right.
* An electronic signature (your full legal name) of a person authorized to act on behalf of the copyright holder or owner of an exclusive right that is allegedly infringed.
Once you have created an appropriate DMCA complaint, it must be sent to the host.
Finding the host is usually not a difficult process. Although WhoIs data is unlikely to reveal the host (instead providing information about the registrar of the site), other tools like SamSpade can help.
If you can’t determine the host, or are unable to get a satisfactory resolution from them, you may have some success by contacting the company through which the site was registered.
On Line Reputation Management
By Reputation Management
On Line Reputation Management, four words that you as a business owner should be very very aware of, why? Because these four words can ruin your reputation and can directly influence whether a consumer does business with you or your company.
I’ll share a story with you about a friend of mine who has recently decided to upgrade their current home by building their own, and over the weekend ,visited a number of display homes of several well known national building companies. The sales people were very polite and helpful, the display homes beautifully displayed and as a result of this first experience, they were very excited about the prospect of building their own home.
When they got home, just to check out the credentials of both of these very well known builders, they typed into Google, “complaints about (I’ve removed the names for privacy reasons) company” and what was displayed was pages and pages of consumer complaints about the companies services, or should I say lack of service, once the contracts had been signed.
My friends have now decided not to use either of these companies because of the range of complaints against them.
One thing that stood out to me, was that neither of these builders had attempted to try and rectify or even respond to these complaints, yet this simple search has just lost them approx $500,000 in business, that was the cost of building the home.
Word of mouth has changed due to the influence of social media and where once a consumer who’d had a negative experience with a company, could only influence their circle of friends at a Sunday get together, today are able to publish their comments to hundreds of thousands of consumers via forum sites and blogs. So word of mouth brand building has changed forever, if you’re not aware of the impact of this then now’s the time to learn and quickly!
There are numerous forum sites active on the Internet, not just Google, that carry complaints from consumers about all sorts of businesses, in fact any company that has a transactional business, deals face to face with the public or advertises on the web is vulnerable.
When planning my last holiday, tripadvisor.com became my best friend, and I changed my airline or hotel choice after reading what other consumers had to say about complaints or comments about their experience with the companies.
It’s estimated that over 40% of consumers who see a negative search engine result, will not use that company, and I cannot imagine how much business has been lost to companies that feature on these forum sites, and more importantly, these businesses are probably not even aware they’re losing business on the web.
So it’s time for you to set up an On Line Reputation Management strategy for your business today, you need to Monitor, Manage and Repair.
Setting up Google Alerts is a great start, include keywords that you want to monitor, and once a day Google will send you an email giving you all the information if your name or business is mentioned on the web. Sites such as trackur.com, serph.com etc will all help you monitor your online reputation.
My advice to you is start monitoring your brand online today, you just never know who might be searching you or your business right now.
If you would like more information on how to protect your brand on line, please let me know via this blog and I’ll be happy to assist you in setting up an effective strategy to monitor your on line reputation.
Mike Andrew On Line Real Estate Technology Coach http://www.mikeandrewrealestate.com
Expanding Your Online Reputation Management Through Article Marketing
By Reputation Management
Author: Johnny Albertson
A positive reputation is a priceless asset to any business. The loyalty of a small group of customers is nice, but generally not enough to bolster sales and keep food on the table. As entrepreneurs we are always looking for new ways to reach a greater number of people.
There are a million ways to get your name out there, some more effective than others. Our modern society offers marketing opportunities through television, radio, telephone, the Internet, and a vast array of print sources such as brochures and magazines. Your budget will likely dictate which of these methods you choose to utilize.
There is one method, however, that any business owner should take advantage of. Regardless of the size or success of the company, article marketing is a fast and cost effective way to legitimately market your company.
How to Get Started
There are three main steps to the article marketing process:
1. Begin by writing a batch of articles surrounding topics that relate to your business.
2. Submit the articles to an article distribution service. (You can attempt to submit them to content sites individually if you have a boat load of time to spend on the project.)
3. Watch as your articles are distributed to hundreds of sites and subsequently published all over the Internet. The best part is that all of these articles will have links back to your website, significantly increasing site traffic and company exposure.
Lots of websites have an insatiable hunger for fresh content. This is why these article distribution services have become so popular. They have formed relationships with many of these content sites who have come to trust them to provide well-written and informative articles.
Branding Through Article Marketing
Article marketing is one of the best ways to get your brand name on the public eye’s radar screen. When you provide interesting and engaging articles that pique readers’ interests, you are assured that many of these people will check out your company website. The more often people see your brand name, the more it becomes ingrained into their memory.
For instance, if your company produces highly efficient halogen bulbs, you might write a number of articles addressing energy consumption and conservation. Every time a reader sees one of these articles, they also see your brand name. Then, the next time they find themselves face to face with a burnt out light bulb, they will immediately think of your company. It’s all about putting a face to your name.
The Article Marketing Difference
Article marketing offers something different than other marketing efforts, which is why it has proven to be so effective in gaining positive exposure for the businesses that use it. Instead of bombarding the consumer with fancy sales jargon, these articles simply give the reader good information.
It’s like making an investment in the customer before they invest in you. By offering them something right off the bat, they are more likely to trust that you are interested in something more than just sell! sell! sell! It shows that you want to share your expertise about the industry you represent.
As the saying goes, any publicity is good publicity. In my opinion, it’s always best to stick with the good publicity. Article marketing will help you do just that. Instead of turning people off through annoying advertisements, choose a different approach. Dispense a little wisdom up front and you are sure to turn potential customers into loyal customers.
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