RSS feedAuthor Jukie Ann Ross. Reverse SEO Consultants are found at Rostin Reagor Smith, Inc. With national experience in online reputation management and proven strategies for reverse SEO in public relations online, Rostin Reagor Smith is the resource for reverse seo, or reverse search engine optimization, public relations online, search engine marketing, and ORM or online reputation management.
August, 2009
23 Aug
Reverse SEO Is A Major Component Of Online Reputation Management
By Reputation Management
Reverse SEO has become critical for all types of organizations. It has never been easier for your customers, competitors, and employees to publish items online that can have a damaging impact upon your business. If those items gain exposure in Google, Yahoo!, and other major search engines, their effects can last for years. Regardless of whether you operate a small firm with less than ten employees or a multi-billion dollar company, bad publicity can decimate your business.
This article will introduce you to the fundamentals of reverse SEO. We’ll explain how it works and the advantages of using it. We’ll also describe a seldom talked about strategy of leveraging reverse SEO as a preventative approach to online reputation management (ORM). You will discover why many companies are rushing to SEO specialists to enlist their assistance for damage control. If you are not currently using reverse SEO to limit the effects of bad publicity, your company may be vulnerable.
How Reverse Search Engine Optimization Works
Google ranks pages based on several criteria. One of its organic algorithm’s ranking parameters is a website’s authority within its space. The more authority a site has, the easier it is for a page on that site to rank well and control its position. When an authoritative page carries bad publicity about your company, it can gain exposure to a wide audience. This is the problem that reverse search engine optimization resolves.
Reverse SEO specialists have a number of tools at their disposal they can use to suppress bad publicity in the search engines. First, they’ll analyze the authority of high-ranking pages that speak negatively of your business. Then, they’ll formulate a strategy to push those pages into the depths of the search engines’ organic listings, limiting their visibility.
Long-Term Advantages Of Reverse SEO
A single unsatisfied customer can create havoc for your company by spreading deceptive stories of poor service or shoddy workmanship. Similarly, one resentful employee can anonymously unfurl a string of damaging diatribes. If such stories and diatribes are merely told to another person, their effects are limited and temporary. By contrast, if they are published online and receive exposure in Google, they can have catastophic results for your business.
This type of negative press tends to gain a groundswell of momentum, regardless of its accuracy. By suppressing these pages in the search engines, reverse SEO allows you to control the effects of bad publicity. It helps you to smother the flames before they grow out of control.
Reverse SEO: The Preemptive Strike
Most companies launch a reverse SEO campaign after bad publicity has already crept toward the top of Google’s organic listings. That is a reactive approach. The problem is that high-ranking pages with negative press tend to generate inbound links. Those links further strengthen the pages’ positions. As a result, they become more difficult to suppress.
You can use reverse SEO as a preventative measure. By launching a campaign that controls the top organic positions, you can prevent negative publicity from gaining exposure in the first place. In effect, you can insulate your company from the whims and machinations of frustrated customers, unhappy employees, and deceitful competitors.
Is Reverse Search Engine Optimization An Essential Cog Of search engine marketing?
Search engine marketing (SEM) increases your company’s exposure within your space. On its own, an SEM campaign can deliver staggering results that translate directly to your business’s bottom line. However, bad publicity can disrupt even the most formidable of search engine marketing campaigns.
Reverse SEO is a vital component of any SEM effort. It protects the integrity of your search engine marketing campaign and supports its growth. The very same tools that can be used to control the top positions in Google and prevent negative press from gaining traction can actually seed inbound links to your website. This creates a well-rounded SEM campaign that is potent on multiple fronts.
Damage Control And Online Reputation Management
If your company enjoys exposure on the internet, whether from social networking sites, professional online trade journals, or broad media, online reputation management is important. The number of authoritative websites that your customers, employees, and competitors can use to spread negative press about your business is increasing. Making matters worse, many journalists have become lax in sourcing their stories. ORM and reverse SEO can work seamlessly together to control the spread of bad publicity.
Negative press does not need to be accurate in order to rank well in Google. And that makes reverse SEO more critical for your company than ever.
06 Aug
Social Media Marketing
By Reputation Management
Why is Social Media Marketing important?
Social Media Marketing (SMM), Viral Marketing and Viral Advertising have emerged as one of the most powerful forms of online marketing and reputation management.
Social technologies will continue to grow substantially in the future. Now more than four in five online adults in the US use social media at least once a month, and half participate in social networks like Facebook. While young people continue to move toward universal adoption of social applications, the most rapid growth occurred among consumers 35 and older. This means the time to build social media marketing applications is now. Interactive marketers should influence social network chatter, master social communication, and develop social assets even with older customers.
What is Social Media Marketing (SMM)?
Social Media Marketing (SMM), Viral Marketing and Advertisement describe a strategy that encourages individuals to pass on a quality marketing message to others, creating a self-replicating process in the message’s exposure and influence.
Social media marketing involves a process of creating a community online or gaining increased awareness of your brand or product in existing online communities. It combines the objectives of Internet Marketing with social networking sites such as Facebook, Flickr, Twitter, LinkedIn, and Digg.
Marketing Power of Buzz
Social media marketing can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts and wikis. Like viruses, such strategies take advantage of rapid multiplication to explode your online marketing campaign.
How can Social Media Marketing help you?
A multitude of social communities like Digg, StumbleUpon, del.icio.us, Wikipedia and YouTube connect people who share common interests. These social media websites can be used as places to put out your online marketing message.
In today’s web-based world consumers are looking to find a community around your service so that they can make a purchase decision based on what others are saying and how your company has interacted with them.
Social Media Marketing Benefits
Benefits include surges of traffic and hundreds of new backlinks that can help in your SEO/SMO efforts, along with exposure to a new audience. If you are looking to build your business via social media websites, including Digg, Stumbleupon, YouTube, MySpace and others, please contact us.
Wish to join the online conversation about you and your Company? Find out how we can tell the web your story.
Company Blogs
A company blog can open the lines of communication between you and your customers. Blogs give a personal voice to your business and are a medium for posting the latest company news, industry tips, advice, upcoming events, introducing new products or services, and more.
Corporate blog posts can be written by company employees, teams or industry experts. Blogs can be set to restrict reader comments, allow reader comments or allow comments but only with approval.
Online Video Sharing
Use videos to interact with your online social networks. Video is the ultimate medium for communication and online video is consistently increasing in popularity. Online social network participants leverage video to both convey messages and respond to other messages from users.
Social Networking
There are a wide variety of social networking communities that you can join. Our Social Media Marketing specialists can help you identify the best communities to participate in to build your business profile with your target customers. We will work with you to develop the most effective medium to communicate within your target social networks.
Social Bookmarking
Social bookmarking websites are online locations where you can bookmark your favorite pages rather than just saving them in your browser favorites. This allows online communities to promote and share some of the best pages they find online.
Social bookmarking is a unique way of promoting your website’s pages as well as sharing interesting industry information from other websites. Websites that have many pages shared in social bookmarking communities can benefit in organic SEO/SMO as the site is being promoted by actual visitors.
There are many social bookmarking communities dedicated to sharing specific types of information such as news stories, technology-focused websites, and more.
We perform Web 2.0 Design
Web 2.0 describes the new generation of web design and development. It’s relevance and legitimacy has come to be a definitive term, encapsulating some of the most exciting trends in web.
Mash-ups, social networking, blogging, media sharing, niche and corporate virtual communities, and the concept of the Web as a platform. On the design front, Web 2.0 provides a new wave of design trends we are happy to assist you with.
Our creative web 2.0 designs create brand awareness, generate leads, engage your existing clients, and give you a professional online presence.
We service a diverse International Social Media Marketing customer composition from our Orlando, Florida headquarters. In essence, no matter what the nature of your organization, or what industry you operate in, we have Web 2.0 solutions to fit your needs.
Merging of Traditional Media, SEM and Social Marketing
Careful keyword research, optimization of code and content, search engine promotion, tracking, and competitive research are among the many reasons our clients love our Social Media Optimization programs.
Take advantage of expert social media optimization (SMO) services and proven organic SMO strategies to maximize your return on your investment for your business.
We are a leading Orlando, Florida based organic SMO firm specializing in organic social media optimization, ensuring clients and customers find their online businesses on page one of search engines such as Google, Yahoo and MSN.
06 Aug
Social Media Optimization
By Reputation Management
Social Media Optimization (SMO)
Careful keyword research, optimization of code and content, search engine promotion, tracking, and competitive research are among the many reasons our clients love our Social Media Optimization programs.
Take advantage of expert social media optimization (SMO) services and proven organic smo strategies to maximize your return on your investment for your business.
We are a leading organic SMO firm specializing in organic social media optimization, ensuring clients and customers find their online businesses on page one of search engines such as Google, Yahoo and MSN.
Link Building Services
Link Building Services – Increasing the number of high quality, content-related inbound links pointing to your website will increase your website’s credibility and authority as well as your search engine rankings. Our Link Building experts will implement & manage a successful link popularity campaign for you.
Pay Per Click Management (PPC)
Our Pay Per Click (PPC) Campaign Management service offers all necessary aspects needed to fulfill a successful, ongoing pay per click campaign. Starting with strategy creation to implementation through reporting and measurement, our solutions encompass the needs of any pay per click campaign.
Statistics, Rankings and Metrics Reporting
Get the most out of your social media optimization investment and benefit from every dime you spend. Find out critical market information about who, when, where, and how many visitors come to your website. Use custom developed metric reports to track and report on your website.
Organic White Hat Social Media Optimization
Social media optimization (SMO) is the process of improving the volume and quality of traffic to a web site from search engines via natural or organic search results. The higher a site is presented in the search results the more searchers will visit that site.
We can provide you with a comprehensive SMO review, strategy and implementation service. This will help your website achieve top ranking with Google and other popular search engines for your targeted keywords.
Custom Social Media Optimization
Your Project Manager will develop the best plan for your business based on your target geographic market, demographics, and available online promotion resources such as press releases, images, videos, etc.
We put your brand in the search engine spotlight, so prospective customers find you first!
Why is SMO important?
Over 86% of web users use search engines to transverse the web. 58% of internet users search the web each day, making “search” the second most popular internet activity. Research shows 42% of those who bought online arrived at the sites using search engines. The top 30 search engine results get over 90% of search traffic.
About Us
WHO ARE WE?
We are a Orlando, Florida based Optimization (SEO/SMO) company specializing in social media. Our philosophy is very simple: offer consumers a professional, quality service.
OUR MISSION
Our mission is to provide outstanding personalized service at competitive prices to all of our clients. Our careful attention to detail, and courteous staff combine to set us apart from the competition. We ensure strict adherence to our unusually high quality assurance standards to assure complete customer satisfaction.
WHAT IS OUR CLIENT BASE LIKE?
We service a diverse International Social Media customer composition from our Orlando, Florida headquarters. In essence, no matter what the nature of your organization, or what industry you operate in, we have solutions to fit your Social Media Optimization needs.
06 Aug
Professional Branding
By Reputation Management
Professional Branding
Never has it been more important to understand the power of having, maintaining and developing a strong online professional brand. Never has a simple Google search been able to tell us more about a person, who they are, what they do, and why they matter. We no longer need just to worry about what people see and hear about us face-to-face but we also need to consider our digital presence.
It’s no wonder that personal branding is stepping up to deliver significant opportunities to job seekers. The career shrewd are now thinking of themselves as products and creating professional brands that get them noticed.
Why Branding is Important
Celebrities have it, businesses have it, sports stars have it. We aren’t talking about the latest game box or scandal, we are talking brand. Think Donald Trump, Oprah Winfrey, Google.
Professional branding is the relationships an individual has with its public online and offline. How others feel about your personal brand determines whether or not they want to have a business relationship with you.
Branding Revolution
Brand management has come of age. No longer is it solely a marketing discipline, confined to managing the promotion of products. Today, brand management is also a skill of self promotion. People want to proactively differentiate themselves from their competition.
A professional brand creates a point of distinction. It helps you stand apart from the crowd. No two grains of sand are exactly alike and no two personal brands are exactly alike.
It’s all about You
Your professional brand is all about who you are and how you are perceived in the market. Everything about you, from the way you look and how your voice sounds to what you drive, speaks something about you.
In marketing professional branding is about working on your personal style, positioning and uniqueness to create a valued brand. This can help you to build your reputation as an expert in your field and to develop trusting relationships with your stakeholders.
Whether its a personal brand or that of a product or service, the value of a brand is in the promise that it makes. A brand can help a customer recall positive or negative experiences and emotions which influence how people behave towards your brand. For the individual, this means that its important to create a personal brand that will deliver on the expectations of the customer.
If you do not take control of your own personal brand, then somebody else will. And unless its a highly paid consultant with your interests at heart then its time for you to start thinking about professional branding.
Professional branding takes key branding principles and applies them to individuals. This gives those individuals a considerable edge and can differentiate them from the competition for jobs and promotion.
• More than 80 percent of executive and corporate recruiters research job candidates online, and 43 percent say they have turned down job seekers because of what they found, according to a study released August 2008 by ExecuNet.
• Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. (”Web users and web community,” Rubicon Consulting, Inc. October 2008)
• 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews. (Kudzu.com survey of 600 users, December 2008)
• Almost two-thirds (62%) of consumers read consumer-written product reviews on the Internet. (Deloitte & Touche, September 2007)
• When asked what sources of information they are “very likely” to consult before making a decision about their entertainment options, 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%). (Marketing Sherpa, July 2007)
• Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact. (Deloitte & Touche, September 2007)
• 74% agree-including 14% who strongly agree-that they choose companies and brands based on what others say online about their customer service experiences, the survey shows. (Society for New Communications Research, May 2008)
• More than eight in ten (82%) of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche, September 2007)
06 Aug
Personal Services
By Reputation Management
Reputation Management on the Web
You should employ reputation management as a way to clean up your search results and gain more search real estate.
We help you generate a distinguished Web presence on the Internet.
The Reputation Management Revolution
Reputation Management has come of age. No longer is it solely a marketing discipline, confined to managing the promotion of products. Today, reputation management is also a skill of self promotion. People want to proactively differentiate themselves from their competition.
Good reputation management creates a point of distinction. It helps you stand apart from the crowd. No two grains of sand are exactly alike and no two personal brands are exactly alike.
Strengthen, Build, Manage and Expand your Professional Brand.
Why it is important
Never has it been more important to understand the power of having, maintaining and developing a strong online presence. Never has a simple Google search been able to tell us more about a person, who they are, what they do, and why they matter. We no longer need just to worry about what people see and hear about us face-to-face but we also need to consider our digital presence.
It’s all about you
Whether its a personal brand or that of a product or service, the value of a brand is in the promise that it makes. A brand can help a customer recall positive or negative experiences and emotions which influence how people behave towards your brand. For the individual, this means that its important to create a online presence that will deliver on the expectations of the customer.
If you do not take control of your own brand, then somebody else will. And unless its a highly paid consultant with your interests at heart then its time for you to start thinking about reputation management.
Our consulting service offers all the necessary aspects needed to fulfill a successful, ongoing personal campaign. Starting with strategy creation to implementation through reporting and measurement, our solutions encompass the needs of any person.
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