Archive for November, 2007
Reputation Management
Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even [...]
The Developing Field of Internet Reputation Management
Author: James Peggie
Estimates show that around 90% of consumers use search engines to find websites. When they undertake a search for your company name or brand, your hope is that your own website is high up on the list. However, you do not have control over what people write about your company or brand on [...]
Online Reputation Management is a terrible thing to lose
Posted by Deon Binneman
Please pass this on to all the PR and Medisa lecturers, they may find this
provocative.
Online Reputation a terrible thing to lose
What has JCI, SARFU, Exxon, Thor Chemicals, Bill Clinton and Michael Jackson
got in common?
Their reputation got shattered by a single act of indiscretion. Reputations
that was painstakingly built over many years and at [...]
CEO Concerns About Internet Identity Management Impact On Corporate Reputation Not Translating Into Action
Only 11 Percent of Corporate Chiefs Regularly Check the Internet
to Find Out What Is Being Said About Their Companies
Corporate CEOs are acknowledging the Internet’s impact on their corporate reputation, according to an annual survey conducted by Yankelovich Partners on behalf of the global public relations firm, Hill and Knowlton, Inc. and Chief Executive magazine. Yet, [...]