Archive for March, 2007
Internet Reputation Management: “CRM” with a strategic twist?
Public Relations Quarterly, Summer 2000 by Nakra, Prema
Fritz Hoffmann was 28 years old when he formed a company F. Hoffmann-La Roche Ltd. in Basel, Switzerland, to develop and manufacture novel drugs of uniform strength and quality to market them internationally. The company, formed in 1896, was named after himself and his wife, Adele La Roche. [...]
How Do Internet Reputation Management and Legitimacy Affect Organizational Performance?
International Journal of Management, Â Mar 2007 Â by Thomas, Douglas E
This paper explores the overlap between two similar constructs, reputation and legitimacy, and their effect on organizational performance. Firms face pressures to both develop reputations based on differentiation and to achieve isomorphism by attaining legitimacy. In this paper, we discuss how an organization’s ability to balance [...]