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100 Tips, Tools, and Resources

By Gadook | 7 comments

• Internet Marketing
• Orlando Brand Management Tips Tools and Resources

Brand Management Tips, Tools, and Resources

Author Christina Laun

Provided by Kelly Sonora at http://www.mastersincriminaljustice.com

With the advent of online tools that make it easy to share information, meet new people and keep in touch faster than ever, Brand Management has taken on a twofold dimension. Individuals and businesses no longer have to worry about their brand in real life but in the virtual world as well, making it twice as hard to keep up with what’s being said. There are some ways that you can work to manage your online branding, however, whether you’re doing it for yourself or for your business. These resources provide tips and tools to make it easier to track, control and perform Brand Management so you stay on top and in control of your personal and professional image.

Tips

Here are some general tips to consider when performing Brand Management .

1. Create official online profiles. Don’t let just anyone talk about you online. Create your own Brand Management profiles and websites complete with the kind of information you actually want to be available about you.
2. Check what people are saying about you online. Whether good or bad you can do yourself a favor by finding out just what is being said about you online. Use some of the Brand Management tools mentioned later in this article to keep yourself in the loop.
3. Stay on the ball. Don’t get lazy about monitoring your brand. If necessary, perform weekly checks to see if there’s any information about you that could be potentially harmful.
4. Google yourself. The simplest way to find out where your or your company’s online brand stands is to Google yourself. See what kind of results pop up first. If they aren’t what they’d like them to be, you’ve got some Brand Management work to do.
5. Assume everything can get on the web. Both in your personal and professional life, what you say online and off can come back to bite you. Be safe and assume any emails, conversations or photos out there can eventually end up on the Web.
6. Choose your words carefully. If you are blogging, running a website or just have a social media profile, be careful what you post. Unless you’re looking for controversy what you say may cause you Brand Management problems in the future.
7. Know your weaknesses. If you know your business has a particular weakness or are just familiar with your propensity for getting wild on the weekend, keep this in mind and have it as your top priority for checking on your online brand.
8. Protect yourself from hackers. This may seem like it goes without saying, but many people fail to adequately secure their online information. Make sure yours is as safe as it possibly can be for good brand management.
9. Keep social networks private. One way to deter prying eyes is to keep your social networking profiles private to all except those you approve. This will keep casual viewers from seeing your information, good or bad.
10. Consider pseudonyms.If you do want to keep a blog or engage in hijinks on internet message boards, create a name for yourself to hide behind so you can’t be easily tracked.
11. Be proactive. Instead of waiting until you have an issue with your online brand, stay ahead of the game. Search for what’s being said about you regularly so you’ll stay up-to-date.
12. Act fast. If you do find something said or posted about you online that you feel could be particularly damaging to you, take action immediately. Whether its your friend posting photos from your Vegas trip or someone you don’t know slandering your business, taking care of it sooner rather than later is best.
13. Keep your cool. You may be incensed at what someone has said about you online, but don’t let it show. Keep your anger to yourself and off the internet where it can do more harm than good.

Brand Management Articles

These Brand Management articles provide some useful and informative reading material for anyone wanting to know more about online Brand Management both for businesses and individuals.

1. Ten Tactics That Could Save Your Online Brand: The CEO of Trakur gives some great advice in this Mashable article on how your company can avoid brand meltdown.
2. How to Manage Your Online Brand: This article goes through a number of tools and how to use them to keep your impression intact.
3. How to Create Online Brand Management Tools: Worried about the online component of your company’s brand? This article gives some advice on creating custom tools to monitor and control your online rep.
4. Manage Your Online Brand: Lifehacker gives some great tips and pointers, as well as links to tools that can help you get control of your brand.
5. How To Protect, Fix Your Online Brand: From keeping problems from arising to fixing them when they do, this article is full of helpful Brand Management advice.
6. Using Social Media to Manage Online Brands: Find out how social media can be a help, not just a hindrance, to Brand Management.
7. Basics of Online Brand Management: Here you’ll learn the basics of getting your Brand Management in order.
8. Managing Your Brand Online: Technology Review provides this informative article that can help you understand and take action when it comes to your virtual brand.
9. Online Brand Management for Individuals: Online Brand Management isn’t just a concern for businesses, and this article explains how individuals can keep their name in good standing as well.

Personal Identity Brand Management

These Brand Management tools can help you manage your numerous online profiles, monitor your personal brand and more.

1. ClaimID: Check out this program that uses OpenID to manage your personal identity over several sites, meaning you only have to remember the password for one, not numerous ones.
2. FindMeOn: Want to connect your identity over several sites? FindMeOn lets you do that while keeping your information private and secure.
3. FreeYourID: Make maintaining your online identity easy, with this tool that bases it directly on your name.
4. Garlik: If you’re worried that your identity may be more than marred and straight out stolen, give this tool a try. You’ll be able to search for mentions of you on the web that might involve identity theft.
5. myOpenID: Don’t worry about having multiple logins with this OpenID site.
6. Realmee: Here you can create a personal profile that will allow you to more easily control what others can see of you online.
7. LookUpPage: Want to control what people find when they search for you? This site helps out, by giving you a central page that comes up at the top when your name is searched for.
8. MonitorThis: Try out this site to monitor and track keywords over multiple search engines, giving you clues about who’s talking about you.

Professional Brand Management

Keep your business’ name out of the mud by protecting it with these helpful tools.

1. Trust-Index: Find out how well your business is trusted with this tool.
2. Google Alerts: With Google Alerts you can get email updates of the latest google results based on your name or other topic of your choosing.
3. BoardTracker: Whether you post on boards yourself or want to see if anyone else is talking about you, this tool makes it easy to filter to threads.
4. Searchles: This social search engine can help you keep up with the news out about your business.
5. Omgili: Search through the numerous forums out there to find out what people are saying about you using this helpful tool.
6. BoardReader: This tool is especially useful, allowing users to search through forums, videos, Twitter conversations, IMDB and more.
7. Joongel: Zoom in on the type of media you’d like to search with this online tool. Choose from videos, photos, shopping sites, and more.
8. Techrigy: This company makes it easier and simpler to monitor your business’ impression online.
9. Keotag: Match blogs with tags that reflect talk about your business or related topics using this tool.

Blog Tools for Brand Management

With the great proliferation of blogs out there, it’s worth your time to keep track of what’s being said about you on them. These tools make it easy and convenient to do just that.

1. Zuula: If you want to get posts just from blogs, try out this search engine. Users can also limit results to photos or videos.
2. Technorati: Whether you’re blogging personally or professionally, listing your blog with Technorati can be a big help in managing your online impression. You’ll get updates whenever someone links to your blog so you can keep tabs on what people are saying about you or your business.
3. BackType: BackType is a service that lets you find, follow, and share comments from across the Web, allowing you to keep track of where you’ve been and what you’ve said on blogs.
4. TweetBeep: TweetBeep will let you keep track of conversations on Twitter than mention you or your business or anything else you’d like to track.
5. co.mments: When you sign up for an account with this site you’ll be able to track comments and conversations that can influence your online impression.
6. Blogpulse: Keep your finger on the pulse of what’s going on in the blogging world, especially in relation to your business using the tools offered on this site.
7. Twist: Twist allows users to compare mentions of several different topics and view recent tweets about each one, making it easy to track info about businesses.
8. monitter: This tool lets you do much the same as Twist, but you can monitor topics in real-time or by geographic region.

Brand Management Profile Management

These Brand Management tools make it easier to keep track of your social networking profiles and your online impression in turn.

1. onXiam: Here you can establish a central online identity, use this identity to link up all your other sites, and even promote this new online location as well.
2. Zoolit: Check out this landing page service that makes it super easy to manage all the social networks you’ve been using.
3. Venyo: From lengthy blogs to simple comments, this site allows you to access everything you’ve done online, building up a trustworthy impression at the same time.
4. ProfileMat: Pull all your existing online profiles together into a “mat” and allow users to comment on this new singular profile instead.

Brand Management

These Brand Management tools allow you to hunt down what’s being said about you and find out just what others think of you or your business.

1. Naymz: Give this site a try to get feedback from people you’ve worked with, customers and friends.
2. Rapleaf: Here you can look up your personal or professional brand, rate other people and businesses and get your own ratings.
3. RepVine: Using a search engine is the easiest way for people who want to know about you to find out more. This site helps you to control what they find when they do this.
4. Keotag: Manage the blogsphere with this site that allows users to find tagged blog posts over several blog search engines.
5. FriendFeed: Whether you want to keep up with what your friends are looking at or keep up with what’s being said about you personally, this site is a useful tool.
6. Social Media Fire Hose: This helpful tool tracks your name, brand or product across sites like Digg, FriendFeed and others that specialize in social media.
7. Radian6: This tool makes it easier to monitor social media, often to the benefit of businesses who can use the information to their advantage to build better reputations and products.
8. Cision: For a fee, this tool can help you monitor “100 million blogs, tens of thousands of online forums, and over 450 leading rich media sites.”
9. Web of Trust: Ensure your website is considered trusted by joining up with this site. After all, no one wants to be associated with a dangerous site– it’s just bad for business.

General Brand Management Tools

If you haven’t already, bookmark these sites which can be a big help in maintaining your brand positively online.

1. Digg: Check out Digg regularly to see if anyone has submitted stories about you or your business.
2. Reddit: Similar to Digg, this site will allow you to see how much interest there is about you on the Web.
3. delicious: This social bookmarking site is a good place to see if your webpage or information about you or your business is being passed around by others.
4. Flickr: Think there may be some less-than-impressive photos of you out there? Trying searching this photo site to see if you come up.
5. Facebook: Facebook can be a great place to network, just make sure you keep your profile free from things you wouldn’t want spread about you.
6. MySpace: With millions of visitors, this popular social networking site can be a great place to get your and your business’ name out there.
7. LinkedIn: Here you can create a professional profile that will allow you to interact with others in your profession in a safe and positive manner.
8. Google: There’s no easier way to find out what your online impression is than to do a simple Google search.
9. Rollyo: If you want a more customized option for searching, try out this great search engine that you can tailor to your Brand Management finding needs.
10. Furl: Another social bookmarking site, here you can track who’s interested in your sites.
11. Twitter: Whether you want to communicate with others or track the buzz about you on the net, Twitter is an essential Brand Management tool.
12. WordPress: If you’re going to start a blog to be the face of you or your company for Brand Management, this site makes it easy to do so.

100 Tips, Tools, and Resources for Brand Management